TheRumpledOne
6,411 posts
msg #46272
- Ignore TheRumpledOne |
8/9/2006 7:17:45 AM
Edward de Bono's Message for Today - 9th August 2006
It is always useful to consider new ideas under conditions of poor motivation. Creative people often make the assumption that the users of a new idea are going to be as enthusiastic as the creators of the idea. This is never the case. To people other than the creators of the idea, a new idea means hassle, bother, and risk. So the users of a new idea need to know "what is in it for them".
© Edward de Bono, 1993. "Serious Creativity"
Published by Harper Collins Business, 1993.
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